Multiplatform Coverage Includes New Original Series Featuring Popular Univision Personalities and Top Digital Influencers Brings Fans Closer to the Dance Floor than Ever Before
Univision Communications unveiled its digital and social media programming slate for the new season of “Mira Quién Baila All Stars” (Look Who’s Dancing or MQB), the megahit reality competition series starring celebrities showing off their best dance moves for good causes.
From two new original digital series featuring Migbelis Castellanos and Clarissa Molina to influencer activations and exclusive content on MiraQuienBaila.com, the multiplatform coverage is designed to generate engagement and create additional opportunities for Univision’s audience to get closer to the dance floor all season long. “Mira Quién Baila All Stars” airs Sundays at 8 p.m. ET/PT (7 p.m. CT) on Univision.
“With new digital programming slate featuring two of our most popular Univision personalities and ongoing influencer activations on Instagram and Facebook, we are confident our content for the new season of ‘Mira Quién Baila All Stars’ will further enhance the strong connection our audience has with this show,” said Hilda Garcia, vice president, Entertainment Digital, Univision Communications.
“We also want to engage our audiences through our innovative and interactive Conecta app. Our viewers can decide which contestants go the distance by voting on Conecta as well as using the app to view exclusive content and exciting behind-the-scenes moments of MQB contestants.”
Social Highlights
Instagram – Fans will be able to engage with MQB on Instagram via exclusive backstage moments on Instagram stories
Facebook Live – Content will include weekly Facebook Lives from backstage to maintain consistent engagement
Twitter – The show will be live tweeted every week, allowing fans to interact with the show in real time
Conecta App – For a second screen experience, fans will be able to engage with MQB via the Conecta App, featuring real time voting, interactive polls and as well as dynamic exclusive content.
Influencer Network
In addition to the original digital web series, top influencers from the Univision Creator Network, Ana “LipstickFables” Alvarado and Louie Castro, will participate in ongoing social media activations throughout the season. Each influencer will attend at least one episode as well as the finale and share exclusive content from their experiences on set.