Nicole Richie teased the news on her Instagram, posting a video of her vigorous Troublemaker training routine prepping for her new role as Urban Decay’s newest troublemaker.




No stranger to stirring sh*t up, Nicole Richie landed herself in trouble again, and this time she looks more beautiful than ever!

Look at her. Look at her eyes… they look impressive! And that is because Urban Decay’s Troublemaker Mascara delivers empowerment in a tube with 13.7x the lash volume, and a sexy, fluttery, intensely black fringe.

THIS MASCARA IS SO GOOD IT SHOULD BE ILLEGAL 😉

This failsafe formula gives you perfect lashes every time. It volumizes and lengthens as it separates, while our custom brush grabs onto lashes, curling as it coats. We loaded up this mascara with insane benefits—for thicker, impossibly long, perfectly fanned-out lashes.

A post shared by Nicole Richie (@nicolerichie) on

Two different types of black pigments give our formula an intensity that’s blacker than your darkest thoughts (that’s pretty black, isn’t it?).


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Troublemaker Mascara is infused with a combination of hollow silica and ultralight fibers to volumize without weighing down your lashes. Vitamin E and panthenol nourish and condition, and a combination of polymers helps the mascara adhere to your lashes for lasting wear—no flaking, smearing or smudging.

Troublemaker Mascara comes in a double-walled, faceted tube with a prismatic finish—it’s like nothing you’ve ever seen! And wait until you try our killer custom brush. So many brushes are “off the shelf,” but we designed this one ourselves. They wanted it to comb and separate lashes to make it look like you have more of them! Tiny precision hooks grab lashes to pull the product through – for an instant lash – multiplying effect.


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The brush actually fans out lashes as it coats them, separating and curling each lash while laying down the perfect amount of mascara. And it’s designed to reach even tiny inner-corner lashes, no matter which way you hold it.
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